If you still think retail media begins and ends with sponsored search, Walmart would like a word. On stage at ANA Masters of Marketing 2025, Walmart Connect’s Ryan Mayward lined up Omnicom Media Group ...
WARC caught up with Walmart Connect’s Rich Lehrfeld in Cannes to discuss retail media’s upper funnel shift and why experience matters most in brand-building. Cannes has always been about creativity.
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