TL;DR: Microsoft's Xbox Game Pass faces challenges due to its high cost and devaluation of new games, impacting upfront sales and profitability. Plans for a cheaper tier may not resolve these issues.

It’s been six months since the great Game Pass price hike of late 2025. The one that saw Ultimate leap to a staggering $29.99 a month. For me, and a vocal contingent of the Xbox faithful, that was the ...

New Xbox CEO Asha Sharma has announced the price of Game Pass is going back down, but it will cost day one Call of Duty launches.

Xbox Game Pass Ultimate is easier to defend again, but its best value argument depends on how much of the service players ...

Carla is a writer from Peñuelas, Puerto Rico, now based in Atlanta. She’s an Emory alum with both a BA and MA in English, but more importantly, she’s a Pisces with lots of opinions about video games.

When Microsoft announced a revamped tier system for Xbox Game Pass in October 2025, it unleashed a whole lot of grumbling about what was once fondly regarded as “the best deal in games.” The service’s ...

Sad Cat Studios, the team behind Xbox Game Pass platformer Replaced, has just announced that a new update has gone live on ...

"Recently, you may have heard about changes to the price of Xbox Game Pass subscriptions. At this time, these increases will ...

Following a leaked memo from Xbox CEO Asha Sharma, Microsoft is officially lowering the price of Game Pass, its signature subscription service. Starting today, the top-tier Game Pass Ultimate ...