TL;DR: Microsoft's Xbox Game Pass faces challenges due to its high cost and devaluation of new games, impacting upfront sales and profitability. Plans for a cheaper tier may not resolve these issues.

New Xbox CEO Asha Sharma has announced the price of Game Pass is going back down, but it will cost day one Call of Duty launches.

It’s been six months since the great Game Pass price hike of late 2025. The one that saw Ultimate leap to a staggering $29.99 a month. For me, and a vocal contingent of the Xbox faithful, that was the ...

Carla is a writer from Peñuelas, Puerto Rico, now based in Atlanta. She’s an Emory alum with both a BA and MA in English, but more importantly, she’s a Pisces with lots of opinions about video games.

Microsoft announced Tuesday that subscribers to its Game Pass service will see significant price reductions starting today. But those subscribers will also be losing included day-one access to ...

When Microsoft announced a revamped tier system for Xbox Game Pass in October 2025, it unleashed a whole lot of grumbling about what was once fondly regarded as “the best deal in games.” The service’s ...

Xbox Game Pass Ultimate is easier to defend again, but its best value argument depends on how much of the service players ...

This article is part of Kotaku Deals, produced separately from the editorial team. We may earn a commission when you buy through links on the site. For a long while, Xbox Game Pass Ultimate was ...

Starting today, Xbox Game Pass Ultimate subscribers enjoy something few ever get to experience in the age of the subscription model: a price drop. It's been six months since the price of Game Pass ...

For the past few years, getting Call of Duty on release day has been a big reason to subscribe to Xbox Game Pass. Call of Duty is still hugely popular, but now, if you want it on launch day, you'll ...