Manuj Dhariwal and Shruti Dhariwal, a pair of Ph.D. candidates at MIT’s Lifelong Kindergarten research group, say it all started with a single piece of feedback: “Just make learning fun.” Scrawled ...

A video game designer takes a hard look at how gamification has spread from video games to many aspects of our daily lives. October 14, 2022 The following is an excerpt from You’ve Been Played: How ...

We have all heard about the metaverse, yet one trend that is going relatively unseen is the gamification of various tasks and experiences around us. Gaming is a giant market, with over 3 billion ...

Lots of people get confused by the term "gamification." The "game" part of the dictionary-recognized word can be considered somewhat of a misnomer. Many associate gamification with gaming (the kind ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

If your employees aren’t picking up new skills as quickly and as thoroughly as you’d like, it may be time to have them play — or at least feel like they’re playing. More companies are integrating ...

People play games without being told to. Sometimes, they'll easily stay up all night playing. And they all say the same thing: they lost all track of time. Wouldn't it be great if studying could be ...

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer.

Austin is Co-Founder and CEO to Outfield a CRM company that focuses on leveraging game theory to drive CRM adoption and sales productivity. While the word “gamification” is a 21st-century addition to ...

We’re entering a new era of brand loyalty, driven by shifting mindsets, behaviors, and emerging trends. In an already competitive landscape, it’s becoming increasingly challenging for quick-service ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...