Ghosted on dating apps, rejected by colleges and passed over for jobs — rejection isn’t fleeting for Gen Z. In fact, it’s becoming a defining feature of their collective identity. As young adults come ...

As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid. Molded by ...

Younger generations have been dismissed as "gullible" for decades – but is there something about Gen Z that makes them the "most gullible" generation of all? A recent Politico article made a case for ...

Generation X feels less prepared for retirement than other generations despite approaching it sooner. Nearly half of Gen Xers, or 48%, say they won't have enough money to enjoy retirement. Much of Gen ...

“It’s likely they will be among the most disruptive generations to economies, markets and social systems,” per the recent report Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as ...

The start of Generation Beta babies in 2025 introduces a new era of food culture shaped by technology, sustainability, and the influence of Millennial and Gen Z parents. Imagine a generation born into ...

You’ve heard of Boomers. You’ve heard of Millennials. And Gen-Z? Oh, they’re practically born with a smartphone in hand and a knack for dance challenges. But what about us, the generation that sits ...

Christian Allred has been a professional writer since 2020. He's written for some of the industry’s top brands and publications, including Rocket Mortgage, PropStream, Propmodo, and CRE Daily.