Like every generation, sometimes Gen Z gets it 100% right, but other times, they get it oh-so-wrong. Here are a few trends ...

Gen Z is bringing back a lot of styles from the 1990s, including scrunchies, claw hair clips, slip dresses, and various jeans ...

Step inside a Hollister store today, and get a millennial retrospective: low-rise baggy and flare jeans, baby doll tops, fur-trimmed cable-knit V-necks, and sweatpants with numbers and words like ...

SPINS 2026 report finds younger consumers combining technology, wearable data and functional foods to create personalized ...

With their desire for individualists, Gen Zs favor more colorful palettes than their predecessors. Brands should take note.

Let’s be real... every generation looks at the one after them and thinks, "Wait, what are they doing?" It's happening right now with Millennials watching Gen Z. From strange fashion choices to ...

We explore the trends — from nautical nostalgia to silent sailings — making waves in the coming year and beyond.

Nostalgia is the new cool. Gen Z has turned TikTok into a time machine, reviving late-’90s trends with fresh edits, ironic humor, and aesthetic remixes. What once defined 1998’s pop culture is now ...

Gen Z, the cohort born between the mid-1990s and early 2010s, has been shaped by the digital age in unprecedented ways. From ...

Creating policies and cultures that reflect the Gen Z mindset is essential for attracting and retaining the next wave of ...