Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, following on from Gen X, Y and Z, to 'signify how these different ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...

Language changes and evolves over time, with new terms becoming part of our collective vocabulary through pop culture and ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young ...

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than 13 know. You might think you're hip, but Gen Alpha says certain outdated ...

Add Yahoo as a preferred source to see more of our stories on Google. You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Dr. Nona Kocher, MD, MPH, is a board-certified psychiatrist dually licensed in New York and Florida. Known for her integrative approach, Dr. Kocher treats a wide range of conditions including ...