The rise in curiosity and demand has been due, in large part, to the influence of young social media creators such as 16-year ...

If you're a marketer looking to impact and engage Gen X, Millennials, or Gen Zs, you'd better ask yourself how well you know the Gen Alphas living with them.

Gen Alpha, roughly defined as those born between 2010 and the 2020s, has eclipsed $100 billion in annual spending power, according to new research from DKC Analytics. Gen Alpha is not shy about their ...

You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones. But now, there's a fresh cohort on the block: Gen Alpha. Born from ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Like it or not, the generational narrative is here to stay, especially in the workforce, and while Generation Alpha currently ranges in age from one to 15 years old, I encourage you to get ready to ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...