Why Flashy Generative AI Is Failing The Performance Marketing Test

Across industries, artificial intelligence is entering a more disciplined phase. While the early cycle rewarded novelty, the ...

The Antidote to Hiring Bias: PsyMetrics Launches 'AI Test Architect' to Anchor Generative Assessment Building in 30 Years of Psychometric Science

PsyMetrics, a leader in AI-powered talent assessment platforms, has officially launched its newest enterprise-grade ...
New Electronics

Rohde & Schwarz and China Mobile Research Institute showcase generative AI testing platform

Rohde & Schwarz and the China Mobile Research Institute unveil testing solution for generative AI applications.
Marketing Dive

ChatGPT to begin testing ads as generative AI competition heats up

OpenAI will begin testing advertising on ChatGPT, its generative artificial intelligence platform, in the coming weeks, the company announced in a blog post. The ads will appear for logged-in users on ...

Will Generative AI Crush Your Agency Or Propel You To The Next Level?

AI does not affect whether an agency survives; it is the strategy chosen together with AI that decides the fate of the ...

The AI Guardrails in Financial Services: Why Independent Validation Cannot Be Assumed

If your institution has deployed a generative AI system in production, you have a guardrail layer. The question is whether ...
Searchenginejournal.com

Google Tests Dedicated AI Search Reports In Search Console

Google is testing a toggle that lets you control whether a site appears in AI Overviews and AI Mode. New dedicated performance reports will show impressions from generative AI Search features. Both ...