(CNN) — For the past month TikTok users have been commenting on Nutter Butter’s account. “You good?” asked one. “Nutter Butter are you paying for my therapy or?” asked another. (CNN) — For the past ...
At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, features eerie music and a slideshow of a Nutter Butter family. The family ...
The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain. By Hank ...
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