Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Here's why importing your conversions from Google Analytics and then using it for optimization of your Google Ads campaigns doesn't always make sense. As an alternative to setting up Google Ads ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Marketing and SEO specialists place great importance on Google Analytics data because it is thanks to this information that user behavior can be analyzed very accurately. In this guide, we'll see how ...