Google expands Ads API testing tools in v24.1 release

Google Ads API v24.1 adds deeper reporting, expanded AI campaign testing, and new security updates for advertisers.
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Google expands Analytics API with cross-channel conversion data

Google has added cross-channel conversion reporting to its Analytics Data API, giving developers programmatic access to paid ...
Search Engine Land

Google Ads API tightens conversion data rules

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...
Searchenginejournal.com

Google Unifies Conversion Reporting Across Ads & Analytics

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...