Google added merchant listing performance data to Search Console. It shows metrics like impressions and clicks for product listings. Helps online merchants optimize visibility in Google's shopping ...

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Some advertising and ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. Feeds have been the “beating heart” of Google Merchant Center, as ...

Google announced that all merchants will be migrated (or as Google put it "upgrading") from the old Google Merchant Center to Google Merchant Center Next by September (next month). We knew this was ...

Google is integrating Amazon MCF with Merchant Center. The update aims to improve shipping data display for retailers. Google claims the integration could boost ad clicks and conversions. Google ...

Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, the new Merchant API is officially replacing the ...

Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract ...

New updates coming to Google Shopping will provide more information about retailers at a glance and allow merchants to easily jazz up their product listings using generative AI. New updates coming to ...