Google Search is getting a major AI makeover, as the traditional search engine will now be powered by Gemini 3.5 Flash.

You won't be Googling the same after this.

Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.

A patent that Google filed in December 2024 called Thematic Search offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent also has some similarities to how query fan-out works. Disclaimer ...

Traditionally, Google search engine has had a fixed algorithm wherein the user types a query into the search box and Google gives an output displaying a ranked list of links based on the likelihood that those pages carry relevant information. Users then click on these links to explore the range of answers available on the internet.

There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.” AI Mode started rolling out to U.S. users last ...

See more of our coverage in your search results. Add The New York Post on Google Google’s search engine inundates users with hidden ads and prioritizes major brands over quality sources — with less than half the results that it spits out meeting the ...

Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned about interpreted queries.

Ever want to find query data in Google Search Console where the query is a conversational query style? The long long queries that give you insight into how people may be finding your content via AI search engines, the ones where people talk their query and ...

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last month’s changes to queries, match types and ...

Google Search received big updates at I/O 2026. For starters, AI Mode is now powered by Gemini 3.5 Flash globally and has over 1 billion users every month. Google is introducing a new intelligent Search box that expands the more you type.