Google's Universal Commerce Protocol Signals The End Of Search-Based Shopping

Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...
24/7 Wall St. on MSN

Google’s making a splash in AI shopping. Why it’s a massive deal

Quick Read Morgan Stanley forecasts agentic shopping to reach $385B in US e-commerce sales by 2030. Universal Commerce ...

Google’s Gemini AI will go shopping for you without hopping between sites and apps

This new agentic shopping experience, accessible in Gemini and AI Overviews, will also includes the convenience of loyalty point rewards while it automatically pulls shipping details from Google ...
TechCrunch

Google augments AI shopping with conversational search, agentic checkout and an AI that calls stores for you

Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google ...

Google Shopping API cutoff looms, putting ad delivery at risk

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.
TechCrunch

Google introduces Shop with AI Mode with price tracking, agentic checkout, and virtual try-on

Google announced at Google I/O 2025 that it is adding multiple AI-powered features for online shoppers, including a new visual panel in Google Search’s AI Mode, personalized price tracking ...
Searchenginejournal.com

Google Lets Users Shop Directly From Search, Images, and YouTube

Google is expanding its shopping experience, letting users add items to a universal shopping cart from several of its services. The new shopping experience lets users buy items while in Google Search, ...