Google search traffic to news sites dropped 33% worldwide and 38% in the US over the past year.

Google’s search ecosystem is heading for a structural reset. A new industry report warns that publisher traffic from Google ...

Google’s newly launched AI Mode in Search isn’t passing referral data. That means it’s impossible to know how many clicks you got from AI Mode in Google Search Console (GSC) or other analytics tools.

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...

News websites and publishers are facing a major search traffic decline, and the trend may continue for longer.

Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows. Google has remained a stable source of traffic to news publishers ...

The studies we have thus seen from third parties have all said traffic from Google Search to websites has declined a lot since AI Overviews came out. But we have a new study from Chartbeat that says ...

Google privately told a federal court that “the open web is already in rapid decline,” a sharp reversal from its public claims that search traffic is booming — and a stunning admission as the Justice ...

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google explained they have used AI for a long time, but they had some breakthroughs ...