Hawk-Eye's vision-processing, video replay and creative graphic technologies make sport fairer, safer, more engaging and better informed. Our innovations are constantly changing the face of sports ...

For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

Chain gangs will still adorn NFL sidelines in 2025, but they’ll back up technology for the first time. League officials announced Tuesday that the Hawk-Eye technology used in tennis would take over as ...

Commissioner Gary Bettman at the NHL general managers meeting this spring had a clear answer for when the league might be able to use tracking technology to determine a variety of things with ...

The NFL will use Sony’s Hawk-Eye technology to measure first downs in games. The league made the announcement on Tuesday and said the Hawk-Eye technology will be used starting this fall. The chain ...

NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ -- Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning ...