Profitable business customers are essential for growth and success, but to attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your ...

A few small tweaks can mean much stronger relationships with remote employees or customers, says author Andrew Brodsky. Remote workers across the United States are facing return-to-the-office orders.

Of the many relationships you’ll build as a business leader, few are more important than the relationships you develop with your customers. Strong customer relationships have been linked with improved ...

Running a business is never just about delivering a product people want. While fulfilling needs is important for a business to survive, building positive customer relationships is necessary for a ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

A transactional behavior model might seem appealing and like a fast route for businesses, but it comes with risks. Relationships are important to customers, and they quickly notice when the company’s ...