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As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...

When did marketing become more about spreadsheets than stories? We’ve gotten so good at measuring people, we’ve nearly forgotten how to connect with them. While technology lets us gather insights at ...

With a fiercely competitive field of options for customers, simply offering a high-quality product or service is often no longer enough to set your brand apart. To truly stand out and build lasting ...

In the world of marketing, nurturing has emerged as a critical imperative, transcending traditional sales strategies to build deep, enduring relationships with customers. This approach is not merely ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

In this article, we'll discuss how games can increase their customer lifetime value, attract more engaged players, have a higher share of voice on social media, and create more loyal creators with ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...