Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to ...

CallRail, the lead engagement platform, today announced the launch of conversion signals, a new AI-powered capability that automatically tags calls that convert into appointments so marketers can ...

(Reuters) -Meta staffers have had discussions with Alphabet's Google Cloud about the possibility of using its Gemini models to improve the Facebook parent's ad business, the Information reported on ...

Elon Musk and the X team outlined a transformative approach to advertising on X emphasizing the integration of Grok AI (resulting from the merger of xAI and X) to make ads more relevant, effective, ...

Not everyone searching for your city is located in it. Whether they’re planning a move, booking a trip, or shopping for a better deal, people often search for businesses in locations other than their ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.