You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real.

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

If your business revolves around a subscription program or membership, then it’s impossible to avoid churn. Customers will come and go, especially if you don’t put effort into engaging them or adding ...