Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Every business has a story to tell, but not every story can go ...

Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands. Public relations helps real estate agents establish customer ...

The first quarter typically sees a slowdown as consumers reduce spending after the holidays, which can challenge businesses that rely on steady customer engagement. A well-thought-out PR strategy can ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an SEO project. With some innovation and ...