It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where every instrument plays its part to create one clear song. This guide is here to ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Covering tech trends across a number of key sectors, including telecoms, apps, marketing and IT, Matt is Editor in Chief of Tech Portfolio. Contact him via twitter @MattHenkes Dr. Brian Monger, CEO of ...

Having created the IMC marketing department, being entrusted with branding and communications is not something she takes lightly. For Memphis Business Journal’s next group of Women Who Lead, honoring ...

Taalk joins IMC to drive AI-powered, ethical insurance marketing, enhancing compliance, consumer engagement, and industry innovation. CHARLOTTE, NC, UNITED STATES ...