The original incident occurred after an IPL match between Mumbai Indians and Kings XI Punjab, when Harbhajan slapped ...
Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...
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IPL 2025: Ad spend shifts, digital surge, and multi-platform strategies driving 35-50% boost in brand recall
In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...
A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...
Brands that ran campaigns across both television and digital platforms recorded a higher average uplift of 6.3%, compared ...
The study revealed that FMCG brands advertising on JioStar during the TATA IPL 2025 witnessed a consistent uplift in sales ...
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