It is not uncommon for some businesses to struggle and get pushed to the brink, only to successfully pivot and enjoy a rousing comeback. Such turnarounds have happened with tech companies like Dell ...

GIBRALTAR, United Kingdom, May 14, 2026 (GLOBE NEWSWIRE) -- switch.monster has introduced a free call tracking and marketing attribution platform built to help businesses connect digital campaign ...

It's easy for marketers to assume that anything having to do with inbound phone calls is the realm of the contact center. Your awesome marketing gets prospects on the phone, the reps make the sales, ...

NEW YORK--(BUSINESS WIRE)--Marchex (Nasdaq: MCHX), a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. For the first time, ...

Here look at how marketers use call tracking insights to resolve it, and what becomes possible once every caller is an ...

Getting budget signed off is one challenge. Proving it was well spent is another. For marketing teams running campaigns ...

Consumers are using digital channels more than ever for researching and purchasing, but they haven’t hung up the telephone completely just yet. Phone calls still play a pivotal role in many consumers’ ...

Downloading an eBook, clicking a call-to-action and watching a video are not tracked by default using Google Analytics, but can be tracked using events. As you add more features and functionality to ...

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing ...