Indians lose up to Rs 28,000 crore per year to dark patterns; Nykaa, BigBasket among worst offenders

Most Indians can spot a dark pattern when they see one. Yet, 85% still fall for them, resulting in online marketplaces ...
Campaign Asia

98% of top Indian apps use deceptive patterns: ASCI report

A recent study by the Advertising Standards Council Of India (ASCI) Academy, in collaboration with design firm Parallel HQ, uncovered the extensive use of deceptive or dark patterns in popular Indian ...