Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Discover how indirect sales work to benefit companies, and explore strategies including affiliates and resellers to boost sales without increasing sales staff.

The telecom giant’s U.S. leader and director of partner markets shares the ambitious work that Vodafone is doing to revamp its U.S. strategy with its eyes set on the indirect channel. Vodafone ...

For years, subscription businesses relied on a simple growth engine: Spend heavily on direct-to-consumer (DTC) acquisition and watch the subscriber base grow. The model worked well — until it didn’t.

Java specialist Azul has taken steps to expand its global partner programme on the back of decent growth with the channel. The firm has seen its engagements and revenues with partners increase since ...

PHILADELPHIA--(BUSINESS WIRE)--Comcast Business announced today that CRN ®, a brand of The Channel Company, has named Craig Schlagbaum, vice president of indirect channels, to its exclusive 2018 list ...

American Airlines' share of indirect channel revenue in the second quarter was down 3 percent compared with its historical level, before a since-abandoned controversial sales and distribution strategy ...

Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...

Companies are always looking for ways to save money. They may have already cut costs in areas like manufacturing and shipping. Now, they’re turning to a hidden area where they can save more money ...

‘It truly is a startup company with significant assets in the eastern U.S. and that Greenfield mentality permeates everything we do. We’re building the best-in-class indirect channel that’s ...