The way music festivals choose their artists used to be pretty straightforward. Promoters booked big names, added some rising ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. TikTok this week launched a global campaign, “See ...

Don't like the songs in the charts this week? Blame it on the weather. Weather conditions, as well as seasonal patterns, can play a role in shaping a listener's song preferences, which in turn, may ...

Music is one of the significant factors in the life of human beings. It is a purposeful tool used by human beings for effective communication, which lifts them emotionally. Music can stimulate the ...