Recent estimates of U.S. spending show how influencer marketing has evolved into an increasingly mainstream strategy for modern brands. This year alone, marketers are expected to spend $16.4 billion ...

Although “influencer marketing” might sound self-explanatory, there are many ways to go about it, some of which might pose significant risks or advantages to your company or brand. The idea is simple; ...

You've likely seen influencer marketing if you follow any social media creator on TikTok, YouTube, or Instagram. Influencers act as a bridge of trust between a brand and the audience it's trying to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

Whether you are targeting a small or large audience, the success in influencer marketing largely depends on the relationship.

Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently. That presents a challenge to marketers who have been doing it for awhile. Sure, you might have ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

Effective marketing relies on identifying a lucrative target audience and then finding ways to access and influence it. Small business owners can start by using their knowledge of the buying habits of ...

Sheila Rondeau Steinmark, CEO at MOGxp, an industry leader with 25+ years of experience developing and executing marketing strategies. To continue reading this ...

Amy Littleson, a 2017 University of Richmond graduate who now lives in New York City, grew up visiting Williamsburg. Her godmother lives in Newport News, and Littleson used to run around Colonial ...

With a market size projected to reach $510 billion by 2028, the metaverse is getting major attention from influential brands. If you’d like more insight into how you can market your company in the ...