We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

"Physical product design is increasingly shaped by designers who only know how to work with screens. Tangible interface design — creating objects that sense, respond, and communicate through physical ...