The authors of The Policy Playbook, available via The Mandarin, explain why they want to 'bend the arc' towards better public ...

The category of intent data has drawn significant interest and buzz over the past five years, as both sales and marketing professionals flocked to the concept of identifying buying signals from ...

Whenever I teach about racial discrimination and its emotional outcomes, I find myself repeating this well-known line to students. It’s a pithy way to drive home the point that, just because you (or ...

Over the last few weeks, we’ve introduced the idea of “design for equity” and described why it is an important framework for practitioners involved in community-engaged work. We have talked a lot ...

It offers valuable insights into lead behavior, allowing marketers to form a better understanding of customer intent and engagement. But (and there’s always a but) common misconceptions about intent ...