The early bird catches the worm, or so the old saying goes. More loosely translated, it means that those who act early, before anyone else, will have a distinct advantage and be more successful.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mike Koenigs What if, in ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Yahoo is doubling down on using AI to drive more ...

Intent-based marketing is a method that is used to create more traffic for a product or service. This is used to detect and influence consumers based on their wants and needs at the moment. Using SEO, ...

Yieldbot, an ad server that relies on consumer intent to deliver ads, claims to have surpassed one billion monthly user sessions across its platform, with publishers such as Meredith, Hearst and ...

In the fast-paced and ultra-competitive global automotive industry, the need for robust marketing and sales intelligence cannot be overstated. Companies are constantly on the lookout for innovative ...

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s ...

Rubicon Project, a large ad tech firm and ad exchange, on Tuesday announced it has acquired Chango, a demand-side platform (DSP) and intent-based marketing firm. The deal is worth approximately $122 ...

Across the global landscape of the beverage industry, companies are increasingly turning to advanced marketing and sales intelligence solutions to gain a competitive edge. This includes the increased ...

Across the always dynamic and ultra competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions to gain an edge. With ...