When a customer walks past a retailer’s storefront, there’s rarely something in the window that will surprise them. Customers are used to the constant novelty of online shopping, so a staid window ...
Creating an interactive digital window display that can connect with smartphones of consumers walking by can be more complicated than it looks. A while back, Adidas created a pilot interactive display ...
With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays. Mobile ...
German researchers have given a new meaning to window shopping. At the IFA consumer electronics show in Berlin the Fraunhofer Heinrich Hertz Institute showed a prototype that lets shoppers learn more ...
Matt Rose, owner of Brittain Opticians, said: ‘The new window is playful and modern but still feels personal. We’ve seen more ...
German researchers have given a new meaning to window shopping. At the IFA consumer electronics show in Berlin the Fraunhofer Heinrich Hertz Institute showed a prototype that lets shoppers learn more ...
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