LONDON — Makeup artist Fara Homidi is moving at a swift pace. Her beauty brand launched in the U.K. in June and will be entering Selfridges on Oct. 27, her first big luxury department store. Homidi ...

Welcome to Behind the Beauty, a recurring series spotlighting the power players driving the beauty world forward. In it, these leaders muse on every facet of their journey, from where they draw ...

Fara Homidi is an anti-perfectionist — a quality that often makes the New York–based makeup artist the first choice for fashion week designers like Erdem, to celebrities like Bella Hadid. Flawlessness ...

When celebrity makeup artist Fara Homidi launched her namesake beauty brand in 2023, she did it with the real makeup lovers in mind. “I wanted to make a brand that people can nerd out on,” she says.

The worlds of beauty and fashion have long been intertwined for makeup artist Fara Homidi, who not only has her own successful beauty brand but has also worked with models like Paloma Elsesser and ...

Add Yahoo as a preferred source to see more of our stories on Google. As a child, makeup artist Fara Homidi would watch her mother sweep emerald green across her eyes and stain her lips burnt sienna. ...

The New York makeup artist and founder reveals how she turned her signature aesthetic into a brand fashion insiders can’t get enough of. Welcome to Behind the Beauty, a recurring series spotlighting ...