In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

There has been much recent scrutiny of the real-time, real world experiments that Facebook has been conducting with its users. Randomised Controlled Trials (RCTs) conducted by Facebook have identified ...

David Comerford does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

A seven-year-long project in the US that analysed 3,900 claims from research papers in social sciences has revealed that results from about half the papers examined for reproducibility were precisely ...

Ken Murphy, CEO of the British multinational supermarket chain Tesco, recently said at a conference that Tesco “could use Clubcard data to nudge customers towards healthier choices”. So how would this ...

DDB Singapore has formed a new partnership with Temasek Polytechnic (TP) to launch a joint Behavioural Intelligence Group (BIG). Together, their research aims to help marketers bridge the gap between ...