Nexxen recently announced a partnership with Unity Software that integrates Unity’s in-app mobile gaming inventory into Nexxen’s platform, giving advertisers access to AI-resilient, ...

Unity Software (U) has drawn fresh attention after Nexxen integrated Unity’s in-app mobile gaming inventory into its advertising platform, giving brands wider access to cookie free, AI resilient video ...

The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area. More than 50% of all new mobile games are developed with Unity's platform, according ...

The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a ...