Not everyone really “gets” the metaverse yet. But some advertisers, like Invisalign, are starting to cut their teeth. Invisalign, which makes aligners and other alternatives to braces, launched its ...

Who knew avatars in the metaverse might have crooked teeth? They probably don’t, considering they are custom-designed representations of people in the real-world (and it’s unlikely anyone would design ...

Invisalign is shoring up a pitch to Gen Z with “Stay Clear of Drama,” a campaign that relies heavily on social media influencers to showcase the ease of its removable teeth aligners compared to ...

Kamal Bhandal, VP of the Invisalign Brand and Consumer Experience at Align Technology, and Jami Eidsvold, CEO of Smarty Social Media, discuss how their collaboration has helped the brand become the ...