Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account, overspending on underperforming keywords will happen. This ...

Choosing where keywords go within content will feel much like arranging furniture. Placing keywords into website content can feel like arranging furniture in a house. Of course, you need a couch and ...

As search engine optimizers, we want to know as much as possible about our target audience so we can deliver the best search experience. To accomplish this, we address the following questions: Without ...