Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...