Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Nintendo and LEGO teamed up earlier this year for an innovative take on Super Mario. They created a real-life version of the game made up of blocks. Now they’re leveling up their partnership and ...