LEGO is set to transform the brick world with its new SMART innovations featuring the SMART Brick and SMART Play experiences that the company introduced at the CES 2026 stage. The first LEGO SMART ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.