The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

A built‑in accelerometer allows the bricks to sense movement, meaning they can react when tilted, shaken or repositioned. According to Lego, this opens the door to dynamic play, with blocks capable of ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...