Viewers want a quick way to buy the products they see in commercials through their TVs, according to a new study from LG Ad Solutions. In its Shoppable TV Report: 2024 and Beyond, LG said 53% of ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

Turn on your pricey new LG OLED TV and you’ll be greeted with vivid colors, inky blacks, and—after a brief period of inactivity—maybe even a full-screen ad or two. But while we’ve grown accustomed to ...

September 27, 2024 Add as a preferred source on Google Add as a preferred source on Google Like them or not, ads run the world. They're the reason so much content out there is free of charge—or, at ...

NEW YORK--(BUSINESS WIRE)--LG Ad Solutions, the leader in Connected TV (CTV) and cross-screen advertising, launched Native Screensaver Ads, a full-screen advertising experience that activates across ...

The big trends for 2024 include a major shift of ad dollars to CTV and “the death of the dongle”, according to LG Ads Solutions’ CMO Tony Marlow. Here are a few of his predictions for the year ahead: ...

When you’re browsing the web on your mobile, prepare to stumble across new popups that bash the smartphone you’re using. LG, together with advertising agency M&C Saatchi, has designed intelligent new ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

TV ad buys for large global advertisers that operate in many different markets have the potential to become much more efficient if done from one central place. Today that is done locally. Jeremy ...

NEW YORK, Dec. 10, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen ...

In the Settings menu on its TVs, LG says, "By turning Live Plus on, you understand that the content displayed on your TV can be recognized, and that the viewing information may be used to provide you ...