The Lego Smart Brick is the building block for its new Smart Play ecosystem of lights, sensors, location tags and other ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Since then we've been treated to thousands of sets across licences and deals, including LEGO Star Wars, LEGO Mario, LEGO Formula 1, LEGO Disney and even the floral LEGO Botanicals range. This month, ...

After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic ...

Broomfield-based Crocs Inc. (Nasdaq: CROX) and Danish building-toy company Lego Group have inked a “a multi-year global ...

The LEGO Brick Clog is a reinterpretation of the classic Crocs clog with design elements inspired directly by LEGO bricks. Instead of the usual curved toe and perforated upper, these clogs mimic the ...