Lego designed its new interactive smart brick
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The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...
LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It ...
Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las ...
Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in ...
Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
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