NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

TV industry and content leaders from across broadcast, cable, streaming and social media will share strategies for program ...

Video consumption in Germany continued to fragment in 2025, with streaming viewing rising by 21% year on year, while linear ...

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — ...

Despite the rise of 313 million digital-only viewers and a slump in DTH subscribers to 56.9 million, linear TV still reaches ...

When it comes to traditional television production, CEO Sean Atkins thinks there’s no contest when compared to his Dhar Mann Studios. Speaking at TheWrap’s annual business conference TheGrill on ...

Linear TV networks that showed gains, ranked third to sixth in prime-time viewing, include ABC (5% higher), Fox (up 10%), Fox News Channel (rising 12%) and ESPN (up 18%).

The broadcaster recorded bigger year-on-year linear and streaming growth than the BBC and ITV, according to BARB.

Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform ...

Global linear TV advertising will continue its downward trend -- sinking 11.3% to $139.1 billion in 2026 from $143.9 billion this year, according to the World Advertising Research Center (WARC). The ...