Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

If marketers learned anything during the past few months, it’s that all brands need local marketing strategies to support the diverse conditions that consumers endure. Forrester Consulting surveyed ...

As a marketer, your ultimate goal is often to generate and win more leads and increase return on investment (ROI). With so many brands and forms of communication out there, it can often be challenging ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

As local SEO continues to be a critical factor in driving business success, BrandRep has scaled its products and offerings to meet the needs of businesses looking to increase visibility across ...

Working at a global B2B marketing agency, this is a common question, particularly via in-region media teams. It’s an interesting one that usually triggers debate over the value and benefits of ...