Flow Media Marketing on MSN
Good content strategy isn't about long vs. short - it's about discovering what your audience wants to do next
After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...
While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...
I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...
The long and short of it: Reaching the right audience at the right time with versatile video formats
From thrilling livestreams to deep-dive videos and short clips, users today have an explosion of choice when it comes to viewing content. This provides marketers with more avenues to reach consumers, ...
Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...
YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...
While long-form content remains a powerful way for brands to showcase true expertise, demonstrate the value they offer and build trust with consumers, getting audiences to engage with it in real time ...
Film is probably the clearest representation of this shift; how many people prefer the bite-sized approach of episodic ...
Why TikTok’s trial 60-minute video limit isn’t coming out of nowhere YouTube Shorts notched an impressively quick rise to become a TikTok rival Why long-form social video’s potential for grabbing ...
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