American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a digital interface or service, they’re experiencing design, whether they realize it or not — ...

With more competition than ever, today’s consumer seeks convenience, utility, and value from the brands they frequent. And in a shifting economy, a loyalty program can often make the difference for a ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

Out-of-policy booking is a significant challenge in the business travel sector. Managers want employees to use approved tools and partners. But their business travelers frequently ignore those demands ...

As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...

SALISBURY, N.C.--(BUSINESS WIRE)--In recognition of its programs offering customers innovative ways to save money, Food Lion received two Best in Class Awards for its customer loyalty program and ...