Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Research from the Winterberry Group, Interactive Advertising Bureau and the DMA found that 49.3% of marketing and media executives pointed to predictive analytics as the most important technology for ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...