Your senior year as a marketing student includes a senior project, which gives you the opportunity to incorporate what you've learned in your marketing classes into a project of your own design that ...

Developing a customer base presents a major challenge for businesses large and small. This is particularly true for organizations that have limited resources, where every advertising dollar counts.

Nearly every marketer will be asked to manage a project at some point in their career. However, not every marketer will have formal project management training. Nor will everyone necessarily feel ...

See how top marketing project management software like monday, ClickUp, and Notion help marketing teams execute campaigns more efficiently. The best marketing project management software helps you ...

In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

In an era where speed defines success, agility has become a differentiator for businesses that want to succeed. Artificial intelligence (AI) emerges as a transformative force, empowering businesses to ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...